Friday, 23 December 2011

Make a right packaging choice for the right product



The word “packaging” though looks quite small and one hardly notices its importance. But everyone should know that nothing is sold without packaging. No product come is the market without it. Either it is a small lipstick or chemicals or else any drug. Special packaging for special delicate things is also required. When we go for buying cosmetics we hardly pay any thoughts on the packaging style and packaging material. We simply buy the cosmetic and come home. Have you ever thought out of what material your cosmetic is packed with?

Sometimes it happens that the content might not be so good but the packaging is so attractive that people start buying them. Cosmetic packing removes the mess of disorderly cosmetic bags and prevents damage to the contents. There are many cosmetic packets available in small tin where the cosmetic material is already packed inside. The eye shadow, blush, powder, and lipstick or lip gloss in one hand by turning the small tins around or opening up a lid over a shared compartment. The cosmetic packaging has to be good in material because most of the woman uses it for long term and moreover they should be easy to carry while travelling also. As the cosmetics companies are speeding up day by day so are the pharmaceutical companies.

Where ever you go the need for drug is nowhere to get less. Many drugs are needed to be kept aside from children, for that special kind of pharmaceutical packaging are available. It should be such that it should provide protection from environment and sun. The pharmaceutical industry has gone further to develop and introduce senior-friendly packages. Many eco friendly packagings are coming up now days. The demand for pharmaceutical packaging is increasing 5 % annually and it will still increase with the ongoing world.

The increase in demand is due to upgraded regulations and standards concerning infection control, barrier protection, drug dispensing errors, drug diversion and patient drug compliance. Pharmaceutical packaging for oral drugs will still be done in plastic or glass bottles. It is necessary for any product to show the company’s name, date of manufacture and date of expiry.  Packaging’s can be colored and printed according to the need. Cosmetic packagings are mostly printed with funky designs and colors to gain attention. Cosmetic packaging designers aren't in great supply. But those who have worked within the industry often do so with huge success.

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